Hello! We’re ASHE London a luxury vegan nail colour brand. We believe beauty should do more than make us look good – 10% of our profits go to good causes. Our formula is not only ultra long-lasting but is 74% plant origin, vegan and cruelty-free. To find out more about our story, go here.
Good question. It’s pronounced ‘A-shay’ (rhymes with ‘sashay’). Our founder is half Nigerian, and called Ash – our name is inspired by the Yoruba word ‘àṣẹ’, a West African concept roughly translating as the power to make things happen and create change.
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